05-28-2021 09:42 PM CET | IT, New Media & Software
Latest Research Study on Global Advertising Management Platform Market published by AMA, offers a detailed overview of the factors influencing the global business scope. Global Advertising Management Platform Market research report shows the latest market insights with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors, Challenges and Current Scenario Analysis of the Global Advertising Management Platform. This Report also covers the emerging player’s data, including: competitive situation, sales, revenue and global market share of top manufacturers are Google (United States), Facebook (United States), Sprinklr (Uited States), Adobe Inc. (United States), Celtra Inc. (United States), CPX Interactive (Digital Remedy) (United States), TapClicks (AdStage) (United States)
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Keep yourself up-to-date with latest market trends and changing dynamics due to COVID Impact and Economic Slowdown globally. Maintain a competitive edge by sizing up with available business opportunity in Advertising Management Platform Market various segments and emerging territory.
Brief Overview on Advertising Management Platform:
The advertiser management platform manages the advertisement placing process and helps advertisers and publishers to manage the ads on any platform. It serves the variety of ads channel which includes a display, video, mobile, social and search-related ads. It is widely used in large, small-medium size enterprises around the world. The advertising activities are very important for any brand reachability and awareness among people through various channels as people are present on different platforms at different times which requires management.
Growing Digitalization and Presence of People Across the Various Online Channels
The Need for Placing Advertisement on Different channel for Better Brand Reachability
Introduction of Omnichannel Advertising Management Platform Feature
The Global Advertising Management Platform Market segments and Market Data Break Down are illuminated below:
by Application (Large Enterprises, SMEs), Device (Computer, Laptop, Smartphones, Others), Deployment (On-cloud, On-premise), End User (Publishers, Marketers, Agencies)
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
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On 22nd April 2020, TapClicks expands its marketing platform by acquiring AdStage. By acquiring AdStage, Hedayati said TapClicks can deepen its intelligence capabilities, giving marketers a better understanding of how their campaigns are performing across different channels.
On 20th August 2020, Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting.
On 3rd December 2019, -Sprinklr, the worldaEUR(TM)s first Unified Front Office for Modern Channels, today announced that it has acquired NanigansaEUR(TM) social advertising business. NanigansaEUR(TM) social advertising business is a perfect complement to what Sprinklr has been building for the past decade aEUR” one platform for customer experience management.
Data Sources & Methodology
The primary sources involve the industry experts from the Global Advertising Management Platform Market including the management organizations, processing organizations, analytics service providers of the industry’s value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects.
In the extensive primary research process undertaken for this study, the primary sources – Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company’s Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age.
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