Apple today announced Apple Podcasts Subscriptions, the global marketplace for premium podcast subscriptions, is now available. Starting today, listeners in more than 170 countries and regions1
can purchase subscriptions for individual shows and groups of shows through channels, making it easy to support their favorite creators, enjoy new content, and unlock additional benefits such as ad-free listening and early access, directly on Apple Podcasts
Listeners can discover thousands of subscriptions and channels featuring brand new shows that span many genres and formats, including news, comedy, sports, and true crime, offering listeners premium experiences that help them stay informed, entertained, connected, and inspired. These include subscriptions to shows from essential independent voices like “Birthful” with Adriana Lozada, “Pantsuit Politics” with Beth Silvers and Sarah Stewart Holland, “Snap Judgment” with Glynn Washington, and “You Had Me At Black” with Martina Abrams Ilunga; premier studios such as Lemonada Media, Luminary, Realm, and Wondery; and leading media and entertainment brands, including CNN, NPR, The Washington Post, and Sony Music Entertainment.
With Apple Podcasts Subscriptions, listeners can experience never-before-heard stories on Luminary’s “The Midnight Miracle” with Talib Kweli, Yasiin Bey, and Dave Chappelle, and Pushkin Industries’ “Revisionist History” with Malcolm Gladwell; the next chapters of QCODE’s apocalyptic thriller “Blackout,” starring Rami Malek and Aja Naomi King, and Realm’s “Orphan Black,” featuring Tatiana Maslany; the unrivaled chemistry and insightful commentary driving CNN’s “The Handoff,” and Politico’s “Playbook: Deep Dive”; and many more.
“Listeners can’t get enough of their favorite podcasts and want a simple way to support the extraordinary creators who make them possible,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Now, listeners can enjoy new content and additional benefits for thousands of new and popular podcasts, alongside millions of free shows, with more arriving every week. Apple Podcasts Subscriptions will help creators grow their businesses and continue to make podcasting an important source of information, entertainment, connection, and inspiration for hundreds of millions of listeners around the world.”
Discover Subscriptions and Channels
When listeners purchase a subscription to a show, they automatically follow the show and the page is updated with a Subscriber Edition label so they know they have access to the premium experience. Listeners can discover channels for their favorite podcasts from each show page and through Search, explore recommendations from the Listen Now and Browse tabs, and share channels using Messages, Mail, and other apps. As listeners subscribe to channels, the Listen Now tab expands with new rows that provide easy access to all of the content included in the channel and with their subscription. Listeners who subscribe to two or more channels will see a My Channels row in the Listen Now tab, where they can browse and follow all of the shows offered.