A poll of 2,000 adults found two thirds start to reap the benefits of a holiday by experiencing a feeling of joy prior to jetting away.
And one in 10 said this glow lasts up to a month after getting back from a break – at which point they book their next holiday and the cycle begins again.
It also emerged 54 per cent feel lost if they don’t have a holiday to look forward to, while two thirds went as far as to say they need to get something booked now ‘more than ever’.
The research was commissioned by Jet2holidays [www.jet2holidays.com], following the news holidaymakers can again visit Ibiza, Majorca, and Menorca – in addition to Madeira and Malta.
A spokesperson for Jet2holidays, said: “It’s human nature to need something to look forward to, particularly after everything we have been through.
“This can be a holiday, a savings goal, a birthday, or even a parcel being delivered to your front door.
“Holidays are different though as they truly allow you to switch off from everything and have a complete change of scenery.”
The study also found four in 10 claim the most exciting part is researching where they’re going to go, long before booking.
After booking the all-important break, packing suitcases was deemed the next most exciting part of the pre-holiday process, chosen by 34 per cent.
Just under one in four (23 per cent) get a buzz from purchasing their foreign currency, and 32 per cent love the last day at work before going away.
More than a fifth (22 per cent) even get a small thrill from buying suntan lotion and travel ‘miniatures’ to stay fresh on their getaway.
It also found 68 per cent of respondents believe that during the pandemic, having something to look forward to has been more important to them than ever before.
Carried out through OnePoll, the study also found 46 per cent are craving being able to see somewhere new.
And one in four are desperate to see friends or relatives who live overseas.
But the majority of Brits will not take their work away with them – using their holiday to completely ‘switch off’ from work and normal life right from day one of their holiday.
A spokesperson for Jet2holidays added: “With Ibiza, Majorca, Menorca, Madeira and Malta going onto the green list, we’ll be back in the skies from 1st July, and we cannot wait to be flying customers away again.
“We’ve already seen a huge surge in bookings to these destinations after the announcement, demonstrating just how much customers want to get away.
“In response, we’ve put more than 70 additional flights on sale to Malta and Madeira for July and August, which includes a new route to Malta from London Stansted.
“We cannot wait to take our customers away and look forward to welcoming them onboard again.”
A poll of 2,000 adults found two thirds start to reap the benefits of a holiday by experiencing a feeling of joy prior to jetting away.*Copy, Lifestyle, Travel
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