IBL News | New York
2U’s purchase of the educational site edX.org will make Coursera.org stronger since edX is surrendering the ideological advantage of its nonprofit status. In addition, 2U is relegating edX to the level of “marketplace” with millions of leads; 2U might use those leads to push thousands of learners into debt, following conversion practices through its “marketing engine.”
This is the view of Dhawal Shah, an expert in online education and founder and CEO of course aggregator site, Class Central.
Dhawal Shah’s perspective, expressed in his latest article, “2U + edX Analysis: Win for 2U, Risk for edX, Opportunity for Coursera”, contradicts the dominant narrative of win-win, developed by 2U and edX and amplified by MIT and Harvard University top management.
Shah’s research doesn’t include the Open edX software, which legally will be owned and controlled by a new nonprofit flooded with $800 million and governed by MIT and Harvard. This open-source platform emerges as one of the winners of the transaction, according to analysts.
These are the main ideas of the CEO of Class Central:
“As someone who’s followed edX and the MOOC space since day 1, this just looks like capitulation.”
“For years, edX presented itself as a morally superior alternative to Coursera due to its nonprofit status. But now, they’re relegated to the status of a “marketplace” that might push thousands of learners into debt.”
“Some argue this acquisition threatens Coursera. I suspect the opposite: it could make Coursera even stronger since edX is surrendering its biggest, and possibly only, defense against Coursera.”
“edX losing its nonprofit status could make some universities rethink their partnerships, creating an opportunity for Coursera to convince some of them to offer courses on their platform or even switch platforms entirely.”
“For edX to grow and be able to compete with Coursera, 2U would need to invest hundreds of millions of dollars over the next few years. But is 2U willing to do that? Scratch that. Can 2U even afford to do that?”
“edX FY2020’s expenses were about $100M. Will 2U be able to invest another $50-$100 million per year to grow edX?”
– Combined listings: 2U products will be listed in edX’s catalog. When you visit edX and search for a course, you’ll see programs from edX and 2U combined, with 2U products potentially given priority.
– Email marketing: registered users might start receiving targeted emails regarding 2U programs based on their activity on the website. For instance, if you enrolled in a data science course, they will send you promotional emails for data science degrees or GetSmarter courses.
– Landing pages: 2U might also take advantage of edX’s strong presence on Google to create specific landing pages for their online degrees or boot camps.”
This work is licensed under a Creative Commons.
IBL News is a nonprofit initiative.
More News at https://dweb.news
Most Popular Articles on dWeb.News
- Abuse Survivor Jordan Turpin On How Justin Bieber Inspired Her To Escape Her 'house Of Horror' – Yahoo Entertainment
- CANADA NEWS: Tyler Joe Miller, Canada’s next big country singer is the winner of SiriusXM’s Top of the Country award and $25,000
- Kasual, a Craigslist Personals Alternative App offers enhanced safety features for casual dating
- TECH NEWS: ‘Creativity needs energy’: Why a TBWANEBOKO exec believes a return to the office will save agency culture
- BUSINESS: First Watch Restaurant Group, Inc. Announces Pricing Of Initial Public Offering
- BUSINESS: Creative Writing Experts Listed Among The Top 8 Creative Writing Businesses in Coastal Highway Lewes (Delaware)
- FRANCE NEWS: Nigeria-France: Prince Arthur Eze sold land to TotalEnergies, Anambra – The Africa Report
- Nocturnal dinosaurs: Night vision and superb hearing in a small theropod suggest it was a moonlight predator
- Sports: Veteran MMA fighter Kyle Reyes dead at 30; Xtreme Couture and beyond mourns
- Paris to Berlin in an hour by train? Here’s how it could happen.