International Olympic Committee Recognizes Cheerleading

Cheerleading Earns Full Recognition By International Olympic Committee
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By Daniel Webster, dWeb.News

MEMPHIS (Tenn.), July 20, 2021 /PRNewswire/ – Varsity Spirit is proud to recognize today’s pivotal moment in cheerleading history. At the 138th IOC Session in Tokyo, Japan, the International Olympic Committee, (IOC) voted in favor to give full IOC recognition of the International Cheer Union and cheerleading. The ICU, a United States-based governing body for cheer, hosts the ICU World Championships and Continental Championships.
The IOC’s vote means the ICU can now petition for cheerleading to be included in the Olympic Games.
“This is a great day to cheerleaders in America and around the globe. We are proud to have helped develop cheerleading into an athletic activity,” stated Bill Seely, President and CEO of Varsity Spirit. “IOC recognition will likely mean more development support and funding cheerleading, which is a huge win. Special thanks to Jeff Webb (President of the ICU) and Karl Olson (Secretary General for the ICU). This day would not have been possible without their hard work, dedication, and sacrifices.
Varsity Spirit is a global source of all things spirit. Varsity Spirit is based in Memphis and is responsible for cheerleading’s transformation into the high-energy, competitive activity it is today. Since 1974, Varsity Spirit employees have been celebrating spirit through its brands, with a focus on safety, entertainment, and traditional school leadership. Varsity Spirit, a Varsity Brands division, is also a leader in uniform innovation and educational camps and competitions that have an impact on more than a million athletes every year. Visit and for more information on Varsity Spirit and Varsity Brands.
MEDIA CONTACT :Emily ZemlachenkoVarsity spirit[email protected] 901-251-55924
SOURCE Varsity Spirit

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