By Daniel Webster, dWeb.News
NEW YORK—-(BUSINESS WIRE)–Gillette Venus is proud to announce a limited-edition shave line in collaboration with Rifle Paper Co., an international lifestyle brand whose mission it is to create high-quality, well-designed products that bring beauty and elegance to the daily. The collection features Rifle Paper Co.’s signature floral designs, which are hand-illustrated and incorporated into a selection of Gillette Venus’ most loved products.
Kara Buckley, Head, Global Grooming Communications, Procter & Gamble, stated that “we are very excited to announce the collaboration with the purveyor all things lovely,” “Our Gillette Venus team is inspired by the way Anna Bond, Rifle Paper Co. co-founder, is reimagining traditional design, breaking into new categories, like beauty and grooming and making beautiful, functional products. The Gillette Venus and Rifle Paper Co. collections are about bringing beauty into everyday moments.
Rifle Paper Co.’s handpainted floral designs are paired together with Gillette Venus’s proven product performance to offer consumers a fresh, new line for a smooth shave that is always in bloom. The line is designed to enhance any beauty routine with lush florals printed on each razor’s handle and all collection packaging.
This exclusive collection is only available at Target in-store and online and includes:
Venus x Rifle Paper Co. Deluxe smooth sensitive razor ($14.99).
Venus x Rifle Paper Co. Deluxe Sensitive Razor Blade Replacements ($19.99).
ComfortGlide Sugarberry Razor Blade Replacements by Venus x Rifle Paper Co. ($19.99)
Venus x Rifle Paper Co. Disposable Razors $6.99
Venus x Rifle Paper Co. Pure Honeyflower Shave cream ($5.99
Anna Bond, cofounder and Chief Creative Officer of Rifle Paper Co., is excited about the new collection and the chance to share Rifle Paper Co.’s first grooming collaboration. Gillette Venus is an iconic brand that has been providing high-quality, loved products for women for over 20 years. As a way to make everyday products useful and beautiful, we loved the idea of adding our Rifle Paper Co. florals into a collection of Venus shave products. We are a brand that strives to bring beauty into the everyday lives of our customers and produce high-quality, design-driven goods. Our Venus collection is a great way to celebrate the unexpected beauty moments in our everyday lives.
Visit riflepaperco.com/venus to view the entire collection of Rifle Paper Co.
About Procter & Gamble
P&G provides consumers around the globe with one of the most trusted, quality, and leadership brands in the industry, including Always(R), Ambi Pur (R), Charmin(R), Bounty[R], Bounty[R], Crest(R], Dawn(R], Crest(R], Dawn(R], Fairy(R), Febreze[R], Gain(R], Gillette(R), Head & Shoulders[R], Lenor[R], Olay(R), Lenor[R], Pantene(R), Tide[R], Vicks(R), Tide[R], Tide(R], Vicks(R), Vicks[R], Whisper(R], Whisper(R), Whisper(R), and Whisper[R]). P&G has operations in over 70 countries. For the most recent news and information on P&G and its brands, please visit http://www.pg.com. You can also find other news about P&G at http://www.pg.com/news.
About Rifle Paper Co.
Rifle Paper Co., an international stationery and lifestyle brand, is based in Winter Park. Rifle Paper Co. was founded in 2009 by Nathan and Anna Bond. It is a leading brand in the industry for stationery, accessories and home decor. The brand’s distinctive aesthetic is influenced by Anna Bond’s hand-painted illustrations. It appeals to a wide range of customers with a modern yet timeless look. For more information, visit riflepaperco.com or @riflepaperco Instagram.
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