By Daniel Webster, dWeb.News
SAN FRANCISCO – July 22, 2021 /PRNewswire/ — Marin Software is a leading provider digital marketing software for performance-driven agencies and advertisers. Today, it published three new customer case studies that highlight the benefits of MarinOne across multiple marketing channels.
Digital marketers want to get the most out of their marketing investments and advanced bidding is a key component to delivering results. MarinOne’s bidding algorithm can be used across all channels, including Instacart and LinkedIn, as well as Apple Search Ads.
“MarinOne allows brands to connect with customers more effectively,” said Chris Lien (Marin’s Chairman and CEO). “As big platforms become increasingly siloed advertisers cannot rely on publisher tools alone. MarinOne is a platform that helps them integrate their efforts to achieve the best results.
Paddy Power Betfair is a well-known betting brand in the UK and Ireland. They wanted to increase the efficiency of their Apple Search Ads campaigns, and decrease the amount of time they spent bidding manually each week.
“We tested MarinOne Bidding for Apple Search Ads. Our CPAs fell by 30%.” Anthony Elders, Head Search, Paddy Power Betfair. “Our CPCs were easier to manage and we were able free up budget to reinvest in additional growth opportunities. We are thrilled with the results and plan to continue using MarinOne Bidding for other business lines in the future.
Blast Analytics, an Analytics consulting company, heavily relies on digital marketing to find new clients. MarinOne was hired by them to help increase their ROI and increase their conversion rate.
Brian Lange, Senior Market Manager at Blast Analytics, stated that Marin continues to innovate and improve its technology in order to drive better performance for clients. “The MarinOne solution has helped us save time reporting on our LinkedIn campaigns, and it has also allowed us to see a significant performance increase by leveraging its bidding tech.”
Storable, a technology provider in the $38 billion self-storage market, was looking for a third-party solution. They also wanted to optimize against multiple inputs and better incorporate customer lifetime value data. Marin’s professional services team linked their move in rate data to customer net present value. This full funnel solution was superior to the rest.
“I am truly thankful for the solution Marin created for us,” stated Laura Kleiner, Senior Director, Demand at Storable. “I’m happy that Storable has been a Marin customer for many years, and I hope they’ll continue to be one.”
Visit marinsoftware.com/resources/case-studies to see the full case studies and to learn more about how MarinOne can improve the results of your paid search, social and eCommerce marketplace advertising.
Marin Software Incorporated (NASDAQ: MRIN), is a company whose mission it is to give advertisers the ability to drive greater efficiency and transparency in paid marketing programs that are run on the largest publishers around the world. Marin Software provides a single SaaS platform for managing search, social and eCommerce advertising. The company helps digital marketers convert precise audiences, improve financial results, and make better business decisions. Marin Software is a technology company based in San Francisco that powers global marketing campaigns. For more information about Marin Software, please visit http://www.marinsoftware.com.
SOURCE Marin Software
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