/ / / BUSINESS: California Association Of REALTORS(R) Launches Spanish-Language Homebuying Advertising Campaign
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BUSINESS: California Association Of REALTORS(R) Launches Spanish-Language Homebuying Advertising Campaign

By Daniel Webster, dWeb.News Publisher

LOS ANGELES, Sept. 15, 2021 /PRNewswire/ — Hispanic homeownership is expected to explode over the next two decades, and the California Association of REALTORS(r) (C.A.R.) The California Association of REALTORS(r) launches a Spanish-language campaign to help first-time homebuyers.

“More than 25% of Hispanic consumers who rent in California can afford to buy a home,” said C.A.R. President Dave Walsh . We want to equip them with the knowledge they need about buying, closing and qualifying for a home. Our research has shown that they are concerned about affordability and saving money for down payments. They are young, ambitious, and eager to move. We want them to be aware that REALTORS(r), can offer valuable guidance in all aspects of their homebuying journey. “

C.A.R. “

C.A.R. The most important factors in homebuying decisions were price, safety and size. Millennials and the young generation of Gen-Xers were most interested in purchasing a home.

“We learned that 85% of Hispanic homebuyers saw owning a home as part of the American dream,” Walsh said. They want a large home that can accommodate their families. A REALTOR(r), who is bilingual and culturally competent, will help them with the homebuying process. “

The campaign will include digital banner ads and paid social media. Radio spots in English and Spanish will also be featured. Consumers can explore and, new English and Spanish-language educational websites, promoting financial literacy, the importance of credit scores, steps in the homebuying process, and how to contact a REALTOR(r).

“Hispanic buyers are tech-savvy and can start their home-buying journey online. However, they need support as they seek guidance on financing and closing. Walsh stated. “REALTORS(r), are highly skilled and knowledgeable and can assist at every stage of the process to help make homeownership a reality for Hispanics and close the homeownership gap.”

About the California Association of REALTORS(r)

Leading the way…(r) in California real estate for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS(r) is one of the largest state trade organizations in the United States with more than 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R has its headquarters in Los Angeles ..


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