This Saturday’s Football Game with Temple and Boston College Marks Initial Collaboration

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LEARFIELD

Sep 15, 2021, 14: 26 ET

PLANO, Texas, Sept. 15, 2021 /PRNewswire/ — LEARFIELD and Team IMPACT announced today a distinct multi-year relationship to empower the two organizations to combine their passion for college sports and their ongoing work that helps change the lives of others. At its core, the joint effort marks an intense focus on driving even deeper connections between college sports teams and children living with serious and chronic medical diagnoses across the U.S.

Team IMPACT and LEARFIELD are working together to elevate the connection between college sports teams and children living with serious and chronic medical diagnoses across the U.S.

Since 2011, Team IMPACT, a Boston-based nonprofit organization with offices nationwide, has been tackling the emotional and social trauma faced by children living with serious and chronic diagnoses. With a one-of-its-kind therapeutic program, Team IMPACT has matched more than 2,200 children with over 700 colleges and universities in 49 states. LEARFIELD, through its relationship as athletics multimedia rightsholder for nearly 200 college properties, will help escalate the reach of Team IMPACT through these existing connections and its nationwide media and marketing platform with fans, students and alumni.

“We’re proud and excited to partner with LEARFIELD to grow our program, creating more meaningful engagement for our families and student-athletes and sharing the stories from our courageous children and their teammates across the country,’ said Team IMPACT CEO Seth Rosenzweig. “Team IMPACT’s therapeutic program for children is a two-year program that complements a child’s medical treatment. The camaraderie and feeling of belonging that comes with being part a collegiate team helps them to complete the circle of healing. LEARFIELD and Team IMPACT will continue to make a difference and share the joy of winning together. “

” Our relationship with Team IMPACT is similar to how we work within our company. We build trust and seek deep and meaningful relationships between our brand partners and school partners. We’re excited and honored to start this journey with Seth and the entire Team IMPACT staff,” said LEARFIELD Vice President Megan Eisenhard, who guides this initiative for the company. We know that what we are aiming to accomplish together is important for the children and their families. However, we also see the benefits these memorable memories and connections have on university personnel, student-athletes and others in the community. Team IMPACT agrees that ‘no child should suffer from sickness’. We are delighted to be able to work with them to make a positive difference. “

This Saturday, September 18, LEARFIELD and Team IMPACT will officially kick off their partnership by celebrating two existing matches. Leading up to the noon kickoff between Temple and Boston College at Lincoln Financial Field, Jaidyn Williams and Jack Giorgio, who are matched through Team IMPACT with Temple and BC respectively, will already know the feeling of being part of a college sports team. Williams and Giorgio, both 14, will stay in the team hotels, ride to the field on the official team buses, enter the stadium with the teams, participate in the coin toss, and experience the excitement of game day firsthand alongside their teammates.

Williams, of Philadelphia, is on the Owls’ team roster and Giorgio, of Boston, is on the Eagles’ roster. Team IMPACT matched Williams and Giorgio with their respective teams in 2021, and since their signing, they have become vital members of the teams. LEARFIELD represents Temple and Boston College, along with many other athletic departments working with Team IMPACT. All Temple and Boston College coaches will be wearing Team IMPACT patches, and both football teams’ helmets will be adorned with a Team IMPACT sticker. As the host team, Temple is providing game tickets to Team IMPACT families in the Philadelphia area, and Temple’s alumni association is hosting Team IMPACT in their tailgate before the game.

This new partnership between LEARFIELD & Team IMPACT will allow for more college gameday experiences as well as promotional opportunities to improve the existing program Team IMPACT has with schools and teams. Future events have already been planned for other sports events, including basketball and football.

“We have two tremendous partners in LEARFIELD and Team IMPACT who – though very different in mission – share our same values and I am thrilled they are joining together in an important initiative,” said Dr. Patrick Kraft, Boston College’s William V. Campbell Director of Athletics and Team IMPACT Advisory Board Member. It has been amazing to see the bonds and relationships that have been formed between student-athletes, Team IMPACT children, and their families. We look forward to many more years of our partnership.”

On September 23, Team IMPACT will host its annual fundraising gala on the field of Gillette Stadium. LEARFIELD will sponsor this year’s Game Day Gala to help Team IMPACT celebrate 10 years of changing children’s lives on and off the field.

About LEARFIELD

LEARFIELD is a leading media and technology services company in intercollegiate athletics. Through an omnichannel platform that offers innovative content and commerce solutions, the company unlocks college sports’ value for fans and brands. LEARFIELD services include licensing and multimedia sponsorship management, publishing, audio and digital, data analytics, ticketing, ticket sale and professional concessions expertise, branding, campus-wide business development, and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

About Team IMPACT

Team IMPACT is the only U.S. nonprofit that tackles the emotional trauma and social isolation experienced by children facing serious and chronic illnesses by matching them with a college athletic team. The two-year program is designed to complement a child’s medical treatment and help them develop the relationships and skills necessary for healing. Children feel a sense of belonging when they participate in Team IMPACT’s clinically-informed program. This results in greater empowerment, normalization and health promotion as well as increased resilience. As their child achieves his or her individual goals, families feel supported and connected. Student athletes also benefit from the camaraderie and inclusion of Team IMPACT. They gain insight and perspective, and learn lessons about overcoming challenges and resilience. Founded in 2011, Team IMPACT has matched more than 2,100 children with 700+ colleges and universities in 49 states, impacting more than 60,000 student athletes. Visit http://www.teamimpact.org for more information.

SOURCE LEARFIELD

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