/ / / BUSINESS: Perspire Sauna Studio Heats Up With 50 Signed Franchise Agreements
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BUSINESS: Perspire Sauna Studio Heats Up With 50 Signed Franchise Agreements

By Daniel Webster, dWeb.News Publisher

Infrared Sauna Franchise Appoints New VP of Marketing to Help with Rapid Growth

NEWPORT BEACH, Calif., Sept. 15, 2021 /PRNewswire/ — Perspire Sauna Studio, the nation’s fastest-growing infrared sauna studio franchise, announced today that it has signed over 50 franchise agreements. Perspire, which elevates the mind and body wellness of its guests through first-of-its-kind infrared lighting systems, currently has 19 studios open nationwide.

The recently signed franchise agreements will bring Perspire to several new markets including San Diego, Chicago, Denver, Phoenix, Des Moines, Colorado Springs, and Sarasota, FL, with three locations planned in San Diego, California and Scottsdale, Arizona, four locations planned in the Chicagoland area, and four locations planned in Southern Colorado. New locations are also planned in Santa Monica; Brentwood, California; McDonough, Georgia. These new franchisees have diverse backgrounds in franchising, consulting, media communications & entrepreneurship, as well as wellness.

Perspire has appointed Alexandria “Lex” Gascon as the new VP Marketing to help the brand grow quickly. Lex graduated from Arizona State University magna cum laude and has 13 years of experience in the fitness industry, which includes leading a domestic and international franchise marketing team. Most recently Lex led an emerging fitness brand through the COVID-19 pandemic, successfully opening 14 locations, doubling the number of total locations.

This is a significant day for us as it marks another milestone,” stated Lee Braun , CEO at Perspire Sauna Studio. It’s surreal to see our footprint expand in several new states and well-known markets. This is a clear sign that people value their health and wellbeing more than ever. We are thrilled to have Lex, a highly skilled marketing professional join Perspire to ride that wave. “

Founded in 2010 in Costa Mesa, CA, Perspire began franchising in 2018 after operating 3 corporate studios in the Orange County area of California for 8 years. They are distinguished by their advanced sauna technology and high intensity red laser therapy bar.

The sauna experience is known to increase sleep, boost immunity and burn calories. It also helps people feel better.

With its simple, yet effective business model that includes low costs, minimal labor and pandemic proof services, Perspire is actively seeking new franchisees in the following states: California, Florida, Texas, Washington, Minnesota, Wisconsin, and Michigan.

To learn more about Perspire Sauna Studio and franchising opportunities, visit Perspire Sauna Studio:Perspire Sauna Studio is looking for qualified candidates with leadership experience or management skills, as well as a passion to promote health and wellness.

To learn more about Perspire Sauna Studio and franchising opportunities, visit

About Perspire Sauna Studio:

Perspire Sauna Studio is the fastest-growing infrared sauna and color light therapy franchise in the U.S. This wellness-seeking, science-based company is technology-driven and wellness-oriented. It offers guests an experience similar to centuries-old infrared sauna and color light therapy franchises. Co-owned by Lee Braun and Ken Arsenian, Perspire’s goal is to expand to major markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all.

Founded in 2010 and based in Southern California, Perspire currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit, and follow the brand on social media @perspiresaunastudio. For franchising information, please contact

Media contact:

Matt Igleski

Fishman Public Relations

847-945-1300 or [email protected]

SOURCE Perspire Sauna Studio

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