By Daniel Webster, dWeb.News Publisher
DENVER and AUSTIN, Texas, Sept. 15, 2021 /PRNewswire/ — PointsBet, a premier global online gaming operator, and Austin FC of Major League Soccer (MLS) today announced a new agreement granting PointsBet rights as a proud Founding Partner of Austin FC.
Austin FC is the only major league sports property in Austin. The Club is currently participating in the inaugural MLS season. It plays home matches at the new Q2 Stadium. The exclusive sponsorship agreement covers the entire emerging gaming market, including online and retail sports betting, daily fantasy and free-to play games. This partnership adds to PointsBet’s impressive list and marks the company’s first partnership in Texas as well as its first partnership with an MLS team.
” Austin FC is the only major league soccer team in Austin. They have captivated global soccer fans by setting a new standard for how it is to deliver for their supporters. That’s exactly what we’re doing in the sports betting industry, and we simply couldn’t be more thrilled to align with the club in its inaugural season as a Founding Partner,” said Johnny Aitken, CEO of PointsBet USA. “We are looking forward to a future where our innovative technology will be in Austin FC’s hands,” said John Aitken, CEO of PointsBet USA
PointsBet, Austin FC’s exclusive and official sports betting partner, will be prominently integrated at the new Q2 Stadium. Notably, PointsBet has secured entitlement to the “PointsBet Sports Bar,” located on the second level of the North Building, and featuring a wide variety of beers, various food options, 18 television monitors, table games, and air conditioning. The “PointsBet Sports Bar”, which is open to all match tickets holders, serves as a public bar during Q2 Stadium ticketed events.
PointsBet will also receive full usage of Austin FC IP, marks, and logos, in addition to various sponsorship opportunities and brand visibility across multiple linear and digital assets. Both sides will work together on giveaways and promotional sweepstakes throughout the term. PointsBet will activate in Spanish and English together with Austin FC. PointsBet’s unique ownership of its technology platform means that the company can be the only one to offer Spanish-language functionality.
“PointsBet has emerged as a leader in what is arguably the most competitive and coveted landscape in sports,” commented Andy Loughnane, President of Austin FC. PointsBet is proud to be strategically aligned with Austin FC and Major League Soccer in their expansion of North American reach.
Though sports betting is not yet available in the state of Texas, those interested in PointsBet can currently participate in the “Lone Star Pick’Em” free-to-play contest courtesy of NBC Sports – PointsBet’s official sports betting partner – which asks users to project outcomes in upcoming professional and college games featuring Texas-based teams. PointsBet receives multi-platform marketing and media opportunities throughout the year from NBC Sports. This includes exclusive gameday integrations across digital and national linear properties.
Viewed as an industry leader for responsible gaming efforts and awareness, PointsBet and Austin FC will also work together on best-in-class practices to protect the integrity of Austin FC and MLS matches.
PointsBet is one of the fastest growing online gaming operators in the country and is rapidly expanding its U.S. footprint, currently bringing its best-in-class proprietary technology, modernized and premium brand mentality, expert trading practices, and proven growth marketing strategies to the burgeoning sports betting markets of Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, and West Virginia. Originally founded in Australia, PointsBet is a cutting-edge online gaming operator that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the U.S.’s only sportsbook that offers PointsBetting, an innovative and unique way to bet. It also has a number of well-received, bettor first initiatives. PointsBet has the largest selection of markets for all major U.S. sports, including the NBA, NHL, WNBA and MLB. They also offer PointsBetting around the globe. Visit http://www.PointsBet.com for more information.
About Austin FC
Austin FC joined Major League Soccer (MLS) as the League’s 27th club in January 2019. Austin FC officially began competing in MLS in April 2021. It opened its new, 100% privately financed, $260 million, state-of-the-art Q2 Stadium in Austin in June.
Austin FC operates the Austin FC Academy, the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players.
Patrick Eichner, PointsBet, [email protected]
Ryan Madden, Austin FC, [email protected]