Twitch reached a deal with National Music Publishers Association following months of animosity between music industry and Amazon-owned streaming service. As reported by Variety, the arrangement is not a full-on licensing agreement, but instead looks to be the basis for a partnership between Twitch and music publishers.
The announcement states that Twitch has created “a new process that participating music rights holders can opt into to report certain uses of their music, to address when creators inadvertently or incidentally use music in their streams.”
Based on the announcement, it seems like the deal between the NMPA and Twitch will make it easier for music publishers to track down and report streamers who use their music. The deal doesn’t appear to alter the music usage rules for streamers, who have been subject to a onslaught of DMCA takesdowns over the past year .
The announcement also states that this deal will pave the way for some music publishers to opt in to potential collaborations with content creators. David Israelite, President and CEO of NMPA, stated that the deal would benefit both the music industry as well as the Twitch community. He also acknowledged the rights and obligations of songwriters. While the majority of the announcement speaks about the tools and benefits that music publishers will receive, it doesn’t mention how the deal will affect Twitch streamers.
Twitch has had issues with the music industry in the past, even receiving formal letters from the Recording Industry of America, over copyright violations on its platform. Twitch muted a Metallic concert at Blizzcon in order to avoid a DMCA Strike.
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